What will I learn?
The critical and theoretical approach offered in this course develops ethical and responsible communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts with specialised expertise in public relations and/or advertising.
This course has a focus on professional communication careers that include public relations and advertising. Students explore the communication contexts - cultural, social and political - for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management. Assignments provide material for a portfolio after graduation.
Career options include advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer, social media strategist, and special events coordinator.
Which department am I in? UTS: Communication
Students require a relevant bachelor's degree. Successful completion of at least one full-time year at bachelor's degree level at a recognised university or tertiary institution. English language requirements: IELTS (Academic) - 6.5 overall, writing 6.0; TOEFL (Internet-based) - 79-93 overall, writing 21; PTE (Academic) - 58-64; CAE - 176-184; AE5/AE6 (PASS) - AE5.
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
English Language Requirements:
They also must have the following qualifications are as follows: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.
Offered by other partners
This university accepts pathways courses from UTS: INSEARCH
Fee per session: AUD $15,000
12 March 2018, 23 July 2018
University of Technology Sydney - UTS City Campus, 15 Broadway, ULTIMO, New South Wales, 2007, SYDNEY, Australia