Graduate Certificate in Business (Integrated Marketing Communication)




Courses Overview

What will I learn?
If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major.
IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.
You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.
As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs.
The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.
Career outcomes
You will have the opportunity to take a contemporary qualification into the marketplace. Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management. You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.


Which department am I in? QUT Business School

Entry Requirement From Vietnam

Other English Language Requirements accepted: Pearson Test of English (PTE Academic) overall score of 64 with no sub-score less than 58; Cambridge English: Advanced (CAE) score of 58; Cambridge English: Proficiency (CPE) Overall Grade C1.

Entry Requirement For International Student

A completed recognised bachelor degree in any discipline. Alternative entry: applicants without an undergraduate degree who have at least seven years relevant professional experience may apply for entry.
English Language Requirements:
Pearson Test of English (PTE Academic) overall score is 58 and no sub-score less than 42, Cambridge English: Advanced (CAE) overall score is 52. Students from other countries should have country specific requirements equivalent to Australia.

Path Way Options by Other Partners

Pathways options
Offered by this university
Monash University offers below pathways courses for this subject Monash University Foundation Year - Intensive
Diploma of Arts
Monash University Foundation Year - Extended
Monash University Foundation Year - Standard
Offered by other partners
This university accepts pathways courses from Monash College
Trinity College - The University of Melbourne

Full Time (6 months)

AUD $15,200 per course

19 February 2018, 23 July 2018

Queensland University of Technology Gardens Point Campus, 2 George Street, BRISBANE CITY, Queensland, 4000, BRISBANE, Australia

Online/Distance (Variable)

AUD $15,200 per course

19 February 2018, 23 July 2018

Queensland University of Technology Gardens Point Campus, 2 George Street, BRISBANE CITY, Queensland, 4000, BRISBANE, Australia