Bachelor of Public Relations Management, Honours




Courses Overview

What will I learn?
The Bachelor of Public Relations Management, Honours program at Centennial College is a unique, first-of-its-kind offering in Canada that combines both public relations and business studies. It prepares you, in four years, for an exciting career in PR, social media and corporate communications.
The Bachelor of Public Relations Management, Honours program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, balances the theory, principles and application of public relations with a solid foundation in business principles through ten core business courses.
During your time in the program, you complete real world projects that allow you to apply your newly acquired knowledge. From writing media releases to planning events, you engage in real-world scenarios that ground the core classroom concepts of this four-year degree.
To prepare you for a variety of careers, the Bachelor of Public Relations Management, Honours courses include a strong focus on:
Social and digital media
Research and communications planning
Strategic communications
Corporate communications
A 14-week industry co-op placement, during which you gain real world experience prior to graduation, rounds out this program.
Because there is an emphasis on research, social and digital media and corporate communications as well as the foundations in business, you develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.
Program Highlights
In this Bachelor of Public Relations Management, Honours program, you:
Develop a thorough comprehension of the public relations industry with a focus on building critical skills for career success
Learn the key business skills, including financial management, organizational behaviour, business law and accounting, that give you a competitive edge in the marketplace
Obtain the know-how to navigate today's digital world, including developing multifaceted social media and integrated online marketing programs
Get a deeper understanding of the complex world we live in through coverage of global citizenship, corporate social responsibility and the role communicators play in helping organizations make change.
Career Outlook
Social media coordinator
Community manager
Public relations coordinator
Corporate communications specialist
Project coordinator
Research associate
Media relations specialist
Areas of Employment
Public relations agencies
Corporate communications
Investor relations departments
Digital marketing companies
Not-for-profit sector organizations
Hospitals and healthcare organizations


Which department am I in? School of Communications, Media, Arts and Design

Entry Requirement From Vietnam

Applicants must have an Ontario Secondary School Diploma (OSSD) or equivalent; Include transcripts for any post-secondary College/University courses or programs completed. Other English Proficiency requirements are as follows for consideration: Minimum TOEFL score of 550 (paper-based) ORCAEL (Canadian Academic English Language Assessment) with an overall band score of 60; Pearson Test of English (Academic) score of 51+; ITEP ( International Test of English Proficiency) score of 3.7+; MELAB score of 78.

Entry Requirement For International Student

High School Applicants
To be eligible, high school applicants must have:
Ontario Secondary School Diploma (OSSD) or equivalent.
At least six Grade 12 M or U, or OAC credits with an overall average of 65% or higher.
Courses must include:
English Grade 12 U; final grade 70% or higher
Math Grade 12 U; final grade 65% or higher; applicants who do not meet this requirement may be considered for admission, and will be required to complete a remedial mathematics course by the end of the first semester
Mature Applicants
To be eligible, mature applicants must:
Be 21 years of age or older by December 31 of the program year.
Provide transcripts showing English Grade 12 U, OAC, or equivalent
Provide complete academic history (transcripts or international evaluation)
Provide a resume detailing work experience
Mature applicants are assessed on a case-by-case basis.
Additional Requirements
Attend a mandatory program admission session where applicants will:
complete a writing exercise
complete a grammar and spelling exercise
English Language Requirements:
IELTS: 6.5
TOEFL: 84 (Internet-based)

Path Way Options by Other Partners

Pathways options
Offered by this university
Universal College of Learning (UCOL) offers below pathways courses for this subject New Zealand Diploma in Arts and Design
New Zealand Certificate in Arts and Design Level 3

Full Time (4 years)

USD $1,881 per course (USD $627 per credit hour)

4 September 2018

Story Arts Centre 951 Carlaw Avenue, TORONTO, Ontario (ON), M4K 3M2, Canada