Bachelor of Media (PR and Advertising)




Courses Overview

What will I learn?
The Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with foundational and applied skills, knowledge and capabilities in public relations and advertising. The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The BMedia (PR&A) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising, and access to free electives that provide a more general education.
Level 1 focuses on contextual knowledge of communication industries, Level 2 introduces communication theory, and Level 3 of the program deepens your knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication. The program focuses, in particular, on engagement, innovation and creativity. The UNSW BMedia (PR&A) aims to develop your understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide you with knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising. You will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise. The program will offer you the opportunity to reflect critically upon how your vocational skills operate within and are mediated by political, economic, mediates and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined. The program also aims to help you develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.

At the conclusion of this program, you should be able to:
Situate public relations and advertising in the context of media studies.
Critically analyse and creatively solve problems in the contexts of public relations and advertising.
Produce effective public relations and advertising texts for a range of media platforms.
Locate, evaluate and use relevant information to develop content relevant to public relations and advertising industries.
Show enterprise, initiative and creativity in the practice of public relations and advertising.
Apply an appreciation of, and respect for, the cultural diversity of media audiences, media forms and media delivery contexts.
Contribute to, and work within, an international community of media professionals.
Create, discuss and evaluate public relations and advertising texts.
Adapt to changes in the audiences, platforms, tools and practices of public relations and advertising.
Conduct research as applied to and appropriate for the fields of public relations and advertising.
Deploy ethically informed and socially aware practice.
Collaborate effectively across a range of contexts in public relations and advertising professions.
If you study in either the single or dual mode, you will complete:
36 UOC of Media Studies core and prescribed electives
60 UOC of PR and Advertising core and prescribed electives


Which department am I in? Faculty of Arts and Social Sciences

Entry Requirement From Vietnam

English Language Requirements: IELTS Academic: 6.5 overall (min. 6.0 in each subtest); TOEFL Internet-based Test (iBT): 90 overall (min. 23 in writing, 22 in reading, listening and speaking); TOEFL - Paper-based Test (PBT) 577 overall (min. 5.0 in TWE); Pearson Test of English (PTE) Academic - 64 overall (min. 54 in each subtest); Cambridge Certificate of Proficiency in English (CPE) - 180 overall (min.180 in each subtest; Cambridge Certificate in Advanced English (CAE) - 176 overall (min.169 in each subtest).

Entry Requirement For International Student

Applicants can have a high school studies or foundation studies recognized prior study and a university transfer.
English Language requirements: IELTS score 6.5 overall (min. 6.0 in each subtest), TOEFL Internet-based Test (iBT) 90 overall (min. 23 in writing, 22 in reading, listening and speaking), TOEFL (PBT): 577 overall with a minimum score of 5.0 in the Test of Written English (TWE); University English Entry Course (UEEC): successful completion of the UEEC with a grade of C plus and a minimum score of 20 in the writing component; PTE (Academic) - Pearson Test of English academic: 64 overall (min. 54 in each subtest); Certificate of Proficiency in English (CPE): B grade; Certificate in Advanced English (CAE): A grade; successful completion of the ANU College Access Program with a minimum of 70 per cent overall.

Path Way Options by Other Partners

Pathways options
Offered by other partners
This university accepts pathways courses from Trinity College - The University of Melbourne
UNSW Foundation Studies

Full Time (3 years)

CAD$8,435.94 (US$ 6,680) per year

26 February 2018, 23 July 2018, 18 February 2019

University of New South Wales - UNSW Kensington Campus, High Street, Kensington, UNSW SYDNEY, New South Wales, 2052, SYDNEY, Australia