What will I learn?
Start generating sales from day one. Our Certificate IV in Marketing and Communication will get your marketing career off to a flying start. Learn a range of vital skills in our comprehensive course. Hone your negotiation and presentation skills to close sales and upsell. Develop an understanding of marketing theory, market profiling, analyzing consumer behavior and conducting market research and learn how to review and maintain an online presence - essential in today is marketing environment.
The fundamentals of selling
Learn a broad range of marketing skills and expertise, including:
Building and sustaining client relationships
Business document production
Consumer behavior and market profiles
General information technology
Marketing research and segmentation
Presentation and communication
Marketing goods and services
After completing this course, you ill be qualified to work in a range of marketing positions. You could gain work as a marketing assistant, public relations officer, marketing administration, customer service officer or in an entry level advertising agency.
Pathways to further study
Successful completion of this course will enable you to enroll in the BSB52415 Diploma of Marketing and Communication. The Diploma and Advanced Diploma of Marketing and Communication may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university
This course will provide the essential foundation to your career in Marketing and Communications. From entry-level positions you may, with further study and experience, proceed into management roles across a range of industries
Which department am I in? Department of Trades College
Students are required to have TOEFL score of 523 on the paper-based test.
Students must have the following:
Academic: Australian Year 11 equivalent or 'O-Levels' with at least 4 credits preferably including Mathematics, English and subjects in the discipline area.
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or recognized equivalency
Offered by other partners
This university accepts pathways courses from Asia Pacific University of Technology and Innovation (APU)
Tuition fees per semester: AUD $6,000
19 February 2018
Melbourne Polytechnic 77 Street Georges Road, PRESTON, Victoria, 3072, MELBOURNE, Australia