What will I learn?
Why Choose This Course
Qualified marketing experts who are in-the-know will be invaluable assets of the future. Secure the skills and expertise to prepare for the challenges of the new marketing frontier.
Studying for a marketing qualification at Academies Australasia is a chance to learn from industry experts about the marketing sector.
Training is delivered in stages which correspond to AQF Levels IV-VI. The preferred pathway is for students to complete the various lower level qualifications which culminate in the higher qualification; i.e. Certificate IV before commencing the Diploma or Advanced Diploma. Students who follow this pathway therefore achieve more than one qualification.
Training is delivered in stages which correspond to AQF Levels II-VI. The prefer pathway is for students to complete the various lower level qualifications which culminate in the higher qualification; i.e. Certificate II, Certificate III and Certificate IV before commencing the Diploma or Advanced Diploma. Students who follow this pathway therefore achieve more than one qualification.
Applicants without the previous level qualifications will be considered if they have relevant qualifications and/or vocational experience.
We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.
Subject - Competency
Core Units (BSB42415)
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
Elective Units (BSB42415)
BSBMKG419 Analyse consumer behaviour
BSBMKG408 Conduct market research
BSBMKG409 Design direct response offers
BSBPRO401 Develop product knowledge
CUAWRT401 Edit texts
BSBMKG401 Profile the market
BSBWRT401 Write complex documents
Vocational / Employment Outcome:
Entry level marketing officer, Customer Service Advisor, Office Administration Assistant, Sales employee.
Which department am I in? School of Engineering
Applicants must have obtained minimum of 24 points (minimum of 28 points for Law) consisting of aggregate from 3 higher level and 3 subsidiary level. English Language Requirements accepted: Academic IELTS: An overall band score of 6.0, with no individual band less than 6.0; TOEFL: Minimum score of 550, including Test of Written English of 5 or better; TOEFL iBT: Minimum score of 70, with no individual score less than 17; GCE O Levels: Grade C or better; PTE Academic: PTE Academic 52, with no scores less than 50 for courses with a current requirement; University of Cambridge [Cambridge English: Advanced]: Pre-2015: A score between 52 - 57 with no less than 'Borderline' in any element of the test. Post-2015: An overall score of 169, with no individual band less than 169; or a minimum TOEFL score of 550 including TWE of 5.
Year 11 or equivalent certificate of senior secondary education.
English Language proficiency: Recommended English Level: IELTS 5.5 (If the level of English is insufficient, a suitable course can be organised.)
Offered by other partners
This university accepts pathways courses from Edith Cowan College (ECC)
AUD $4,500 for the entire course
9 April 2018, 2 July 2018, 24 September 2018
Melbourne Campus Level 7, 628 Bourke Street, MELBOURNE, Victoria, 3000, MELBOURNE, Australia